Lyanne is a consultant, marketing strategist and mastermind facilitator at the Fusion Performance Group Inc.
From her earliest memory, business has been integral to her mindset and upbringing. Her father was a long-tenured employee within the credit union system and left that career of 24 years to embark on his dream of being a business owner. She was six years old at the time. Seeing the perseverance, hard work, ingenuity, and vision that both her parents brought to growing a hobby business into a large, provincial business instilled a deep-set mentality of focus and strategy.
“I am very proud that this business continues to grow and prosper under the hands and guidance of my sister and brother-in-law. I’d have to say that business is in our blood.”
Lyanne has a rich, 28+ year history with credit unions. Throughout this tenure, she served and specialized in front-line member service, consumer and residential mortgage lending, mutual funds, sales and service training, leadership and management, data and analytics, and marketing.
She remembers when she began in marketing and dreaming of having marketing tactics, campaigns or collateral that could be strong enough to be recognized and awarded. That was a respectable goal, and in 2006 it was achieved. That was the first of many years of national marketing award recognitions, where she created the material and/or led a winning team.
“I’ve always aspired to be well educated in areas of expertise and, over the years, have obtained the designations of ‘Accredited Consumer and Residential Mortgage Lender,’ ‘Fellow of the Credit Union Institute of Canada,’ and ‘Associate of the Credit Union Institute of Canada’ (management studies).
In addition to this, I hold the Chartered Marketer designation offered through the Canadian Marketing Association, have earned honours in certifications of Digital Marketing Strategy and Marketing Metrics.
Learning is lifelong, and I am confident I'll learn and know more tomorrow than I do today.”
Outside of her professional endeavors, Lyanne’s holds a passion for aquatic fitness, well-being, and the outdoors. This, combined with her unique perspective and genuine desire to assist others, allows her to be an invaluable resource for leaders in any industry.
We’re proud to have Lyanne join our team as she has a unique perspective, a lifetime of understanding and experience and a deep-set desire to help leaders and businesses succeed in a very human, collaborative way.