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Blog - November 2023

Why are Some Questions so Difficult to Ask?

Submitted by wcederberg on Sat, 11/18/2023 - 10:30

It seems that some questions are difficult to ask. They must be because we see people taking forever to develop that habit of asking their clients more detailed problem questions.
 
What are we trying to do?
Selling is not complicated. There are logical steps that we go through when we buy things:
 
1. We decide were not happy with our current state. Whatever it is we have, or do not have currently, we decide we are not satisfied with it. That dissatisfaction creates a “need”. 
 

Why You? 3 Strategies for Effectively Communicating the Value You Represent

Submitted by Chris Dudenas on Wed, 11/08/2023 - 11:09

If we were to map out all of your product/service offerings alongside those of your
closest competitors it might be shocking how similar they look. Sure, there are some differences. Differences you can see fairly clearly because you live and breathe this stuff every day. But if they were left to figure it out on their own, would the person you are hoping to service with that product see those differences as clearly? Probably not.